Micro-influencer marketing, made easy.
AI-driven campaign creation, operation and analysis to help your business reach targeted customers for less. Mifu enables micro-influencer marketing at scale, with zero hassle.
Trusted By
Go beyond
traditional marketing
The age of the micro-influencer is nigh! Micro Influencer marketing offers better engagement rates than ever before. But why settle for better? Micro-influencers are proven to offer the highest engagement rates of any form of marketing, to date. Unlock it today!
Brand-Influencer Management
Fully managed influencer management and campaign operation. Save countless hours of work with mifu.
Precise Audience Targeting
Micro-influencers have niche targeted audiences who trust them. Spendyour budget on reaching the people who care about your brand.
Cost Effective
Unlock a greater Return On Investment (ROI) through the influencers with the highest engagement rates.
The Mifu Journey
Discover & Analyse
Assess the influencers found for your brand & review analytics to find those which are most effective, relevant, and cost-appropriate for your campaign.
Select & Invite
View influencer statistics & select which influencers fit your campaign. Click 'invite all' and mifu will send automated invites to your selected influencers.
Track Campaign Progress
Track your invited influencers' progress in joining the campaign, creating content, and submitting content.
Save Time
Wasting time - we hate it! The mifu automated workflows unlock micro-influencer marketing at an unprecedented scale. Work with more influencers than ever before.
Management at scale
Automated Workflows
Boosted Efficiency - minimal clicks, maximum reach.
What Our Customers Think
The MIFU dashboard is a great tool to see key metrics that will inform what micro-influencers are the right fit for respective brands/clients – very ahead of its time in terms of quantifying influencer outreach. Highly recommend!
Working with mifu was a terrific breakthrough. Having lists of well-vetted and relevant targets for our influencer outreach, saved us a lot of time. The refined lists of suitable profiles were provided very quickly and allowed us to communicate with a far bigger, but targeted audience.
Mifu was a fantastic test to see if our artists music would translate to more streams on music platforms across the board and it worked extremely well! Micro influencing is definitely the way to go for emerging artists who are trying to raise the profile to a certain level on their platform.
Zero Hassle
At mifu, we’re at war with hassle! Our platform is intuitive by nature, allowing you to focus on what matters most - your brand. Scale influencer management without the burden of admin.
Legal Management
Integrated Payments
Scalable Management
Genuine Audiences
Using micro-influencers, through mifu, enables you to reach the most authentic and targeted audiences - pinpointing your niche rather than the scatter-gun approach of macro-influencer marketing.
Higher Return On Investment (ROI)
9.3x higher average engagement than macro marketing
Higher Click Through Rate (CTR)
Frequently Asked Questions
Mifu searches through millions of micro-influencers and performs AI-driven analysis to find you a set of influencers that will represent your brand best. Take the list or use mifu to automatically manage a potentially infinite number of micro-influencers.
What is a micro-influencer?
Any influencer ranging from having 2,500 to 50,000 followers.
Why are micro-influencers more effective?
Micro-influencers’ posts and stories are shown to hold followers’ attention longer than macro-influencers’ posts, with an engagement rate of 7.5% compared with macro influencers’ 0.8%.
What is a mifu campaign?
Mifu generates a campaign through finding relevant micro-influencers instantaneously, before showing your business a few of the influencers mifu has found for your business. If you choose to proceed, mifu will contact the influencers and provide them with a sample of your product to trial, review and use on their Instagram account.
